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WebComponents of CRM, Understanding the goal of CRM and Customer Touch Points. UNIT – II CRM PROCESS: Introduction and Objectives of a CRM Process; an Insight into CRM … WebCustomer relationship management (CRM) is a set of integrated, data-driven software solutions that help manage, track, and store information related to your company’s current and potential customers. By keeping this information in a centralised system, business teams have access to the insights they need, the moment they need them. WebApr 21, 2024 · The CRM cycle involves marketing, customer service, and sales activities. It starts with outreach and customer acquisition and ideally leads to customer loyalty. There are five key stages in the CRM cycle: Reaching a potential customer. Customer acquisition. Conversion. Customer retention. Customer loyalty. The CRM process is that concept in ... iain wight 2022